About Tom Doherty
I’ve been in sales since the third grade.
That is not a metaphor. I sold newspapers door to door in a small town in Michigan before I could ride a bike without training wheels. Decades later the job description got fancier — Product Manager, Product Marketing Manager, Product Owner at Hewlett-Packard, Cisco, Microsoft, Workday, and a handful of other companies — but the core instinct never changed: figure out what people actually need, build something that delivers it, and make sure they know it exists.
Tom’s portrait
A professional headshot goes here.
Asset to be supplied by Tom.
The story
The craft got buried. So I dug it back out.
The pain of the “before” was never a lack of skill. It was watching that craft get buried. Companies burned marketing budgets just to keep their funnels full. They celebrated a 3% conversion rate while ignoring the 97% who leaked out the sides. They forgot the customers they had already won the moment the team pivoted to hunting the next batch of leads.
Meanwhile the GTM content world handed teams glossy, theory-heavy PDFs and frameworks that never got executed — the kind marketing creates when the funnel is empty and the VP of Sales is angry. Everyone was running on consumption. Nobody was running on regeneration.
The first moment
AI is the ringer, not a mascot.
Every great team has a player who warps the game around their presence. AI is that player for modern GTM. The secret is that a real playbook has a game clock, a workback schedule, tools, prompts, and sequences you can run on Monday morning.
The second moment
The Porsche 911 GT3 R Hybrid.
Porsche didn’t just add power. They built a closed loop where every braking zone became fuel for the next acceleration. That is when it hit me: connect the funnel you already have to a flywheel, and every customer becomes a growth engine.
Today
Playbooks, a newsletter, and a quiet office a mile and a quarter up in the Sierra.
Today I write and build playbooks. Real ones, with game clocks, workback schedules, AI tools, prompts, and sequences a team can run on Monday morning. I live in Incline Village, Nevada, and I run a Starlink Mini a mile and a quarter up in the Sierra — so my office is quiet, wide open, and wherever I happen to be that day.
My days are spent authoring The AI-Accelerated Playbook Series™, writing the Monday Morning Marketer newsletter, publishing Tom’s AI Tools Review, writing on Medium, and being published in the Product Marketing Alliance.
What I actually believe
The cheapest growth in any business is the customers you already have.
31k
LinkedIn followers
100+
Medium articles
The journey
Three decades, one instinct.
The org charts got bigger. The job never really changed.
Hewlett-Packard · Cisco
Product management foundations
Where the discipline of building what people actually need got set. At Cisco I built and delivered the Cloud Builder partner enablement training — session one of seven — and the YES! Program service brief.
Dell / EMC
Technical marketing at scale
Wrote the UCS and SAP technical marketing white paper and led Vblock for SAP systems sales enablement.
Microsoft
Azure, D365, and the CAB
Azure Data Box security white paper and launch blog, the Lexmark CPQ success story, and the Microsoft Customer Advisory Board deck. Thanked by the D365 CX product marketing team.
Workday
Innovation is not an option
Co-created The Value of Continuous Innovation eBook and invented the tagline “With Workday, innovation is not an option, it’s built in.” Built the CIO Message House and the CIO Power to Adapt video.
Automation Anywhere
The most downloaded eBook ever
“An RPA Primer” became the most successful campaign piece in company history. Also built the ASLC Playbook, the CFO Persona Profile, partner solution briefs, and the Imagine enterprise presentation.
Tekno.io · Today
The AI-Accelerated Playbook Series™
Five books, a newsletter, a podcast, and advisory work for growth-oriented B2B tech companies launching with AI, automation, ML, and NLP.
Why trust the work
Certified, published, and still in the trenches.
Pragmatic Institute–trained
Product marketing and product management methodology.
Certified Scrum Product Owner
CSPO, via the Scrum Alliance.
PMA AI for Product Marketing Certified
Product Marketing Alliance certification in AI for PMM.
Published in Product Marketing Alliance
Plus 100+ articles on Medium and weekly writing on LinkedIn.
Also true
Accolades from colleagues at Workday and a thank-you card from the Microsoft D365 CX product marketing team.
Also true
I’ve worked with over a hundred startups. Nine of them became unicorns.
Also true
Host of the AI Marketing & Storytelling podcast and co-host of the FinOps Advisor AI and Automation webinar.
Work with me