Services
Four ways to put a clock on your GTM.
Read the playbooks. Bring the advisory in. Run the game clock with your team. Or put the framework in front of an audience. Every path is built for growth-oriented B2B technology companies that need to execute, not admire a diagram.
Not sure which fits? Book the call. If a playbook is the wrong answer, I’ll tell you.
The promise
Every play names the objective, the workflow, the AI tools, and the concrete output.
120
Days on the game clock
90
Days in the flywheel sprint
5
Playbooks in the series
3
Decades in the trenches
The AI-Accelerated Playbook Series™
Five field guides. Not five motivational posters.
Every book carries the same promise: specific plays, specific tools, specific outcomes, all running on a clock. Published by Tekno.io, available on Amazon in Kindle and paperback.
Book 1 · The flagship
The AI-Accelerated GTM Playbook
Turn GTM plays into repeatable wins and revenue. A hands-on, real-world playbook with real-life plays and scenarios, a countdown game clock, a Message House, battlecards, persona cards, an ROI calculator framework, a RACI, and a metrics framework.
Book 2
The AI-Accelerated AEO Playbook
Answer Engine Optimization: how to become the source AI pulls from. If SEO gets you on the page, AEO gets you quoted.
Book 3
The Funnel to Flywheel Loop™
A complete guide to growing customers, not just acquiring them. Stop chasing leads and start building momentum — two nurture sequences, a 90-day sprint, and a flywheel that regenerates from the customers you already won.
Book 4
The AI-Accelerated Search Playbook
SEO, AEO, and LinkedIn — how to show up everywhere your buyers are looking, now with 360Brew optimization. Search isn’t dead; it’s no longer enough.
Book 5
AI-Agentic Marketing Mini-Playbook
What the Monday Morning Marketer needs to do. Part 1 is the why, Part 2 is the tools organized by function and evaluated honestly, Part 3 is how to run it.
Free lead magnet
The Search Engine Cheat Sheet
September 2026 Edition — 26 essential concepts across SEO, AEO, and GEO, plus a new article checklist built on LinkedIn’s own August 2026 data. Free.
Amazon product links are supplied by Tom and added at publish time.
Consulting & advisory
Product marketing and GTM execution, done with you.
For companies scaling fast, launching a product, or entering a new market with AI, automation, ML, or NLP. I work on the things that have to be true for a launch to work — positioning, message, proof, enablement, and the sequence.
My results are guaranteed.
What I take on
- Product marketing management — positioning, messaging, and the assets a launch actually needs.
- Product launches — a sequenced 120-day workback plan with owners and outputs.
- Content marketing — content that earns citations, not just clicks.
- Sales & partner enablement — battlecards, persona cards, training, and playbooks reps will use.
- Training & certification — building the curriculum your team can run without me.
- GRC and program management — the parts of a launch nobody wants to own.
Who this is for
Growth-oriented, mid-to-large B2B technology companies with dedicated marketing and sales functions. Not solo founders launching an MVP, and not one-time products with no repeat business.
Workshops & courses
Run the 120-Day Game Clock with your team.
Live, working sessions built around your real launch — not generic exercises. Your team leaves with a filled-in Message House, a sequenced clock, and the AI prompts to run it.
Half day
The GTM Launch Reset
Bring the launch that’s slipping. We find the leak, rebuild the sequence, and set the first 30 days of the clock.
Full day
The 120-Day GTM Build
The full play. Message House, battlecards, persona cards, ROI calculator framework, RACI, metrics, and the AI tools directory applied to your product.
Multi-week
The Funnel to Flywheel Sprint
A 90-day sprint that connects your funnel to a flywheel — funnel nurture, flywheel nurture, Voice of the Customer, and Customer Advisory Boards.
Speaking & media
Available for the room that has heard enough hype.
Podcasts, webinars, panels, and keynote sessions on GTM execution, answer engine optimization, and the post-sale flywheel — with the plain-spoken, no-hype framing the Monday Morning Marketer is known for.
Podcast
AI Marketing & Storytelling
How AI is changing the way we create, position, launch, and communicate ideas.
Webinar series
FinOps Advisor · AI and Automation
A practical guide for real-world users — myths, hype, and how to actually use the technology.
Published in
Product Marketing Alliance
Plus 100+ articles on Medium and a weekly newsletter.
Pricing
Straight answers on money.
The books are sold on Amazon at Amazon’s listed prices. Consulting, advisory, workshops, training, and speaking are scoped per engagement and priced on the outcome, not the hour.
To be confirmed before publish
Book prices, engagement rates, workshop pricing, and any course or licensing pricing are supplied by Tom and published on this page rather than estimated here.
What does “results guaranteed” actually mean?
It means the engagement is defined against a result we agree on up front. If the work doesn’t deliver it, we keep going until it does. Scope and terms are set in writing before anything starts.
How fast can we start?
Discovery calls are 30 minutes and usually booked in the same week. Engagements are scoped on the call, then scheduled against your launch date or your quarter.
Do you work with hardware companies or services firms?
Yes. The GTM Playbook is written with B2B SaaS in mind, but it applies to B2B or B2C, software or hardware. The Funnel to Flywheel Loop™ fits any B2B business where customer relationships matter over time.
Can you just write the enablement content?
That’s the day job. Battlecards, persona cards, message houses, whitepapers, eBooks, launch blogs, training decks, and partner briefs. It’s also how “An RPA Primer” became the most downloaded eBook ever for Automation Anywhere.
We already do go-to-market. Why would we need this?
Because the question isn’t whether you do it. It’s whether the sequence is written down, owned, and on a clock. If it isn’t, you’re improvising a launch.
Next step